Shopify Email Marketing Automation

A lifecycle email marketing automation for a US-based Shopify store owner. Shopify webhook events (cart creation, orders, customer inactivity) flow through Zapier and a Python transformation layer into Klaviyo, triggering personalised sequences for abandoned carts, post-purchase follow-ups, win-backs and browse abandonment within minutes of each customer action. Client details are kept confidential.

Shopify → Zapier → Klaviyo automation flow

12%

Abandoned carts recovered

18%

Repeat purchase rate

Zero · runs 24/7

Manual work

Key highlights

Real-time, event-driven email triggers via Shopify webhooks
Abandoned cart sequence with product reminders
Post-purchase follow-ups with cross-sell recommendations
Win-back campaigns at 30 / 60 / 90 days of inactivity
Python layer that normalises Shopify payloads and buffers events during flash sales
A/B-testable subject lines and send timing in Klaviyo